what we stand for

We love urban and streetwear.
Founded by Jeff and Michael in 2017.

Growing up in the UK, we have been making regular trips to various cities in Asia and brought back many unique items to show off to our friends. Our mission is to make these one of a kind designs from local Asian streetwear brands available to you. This is the place to get your hands on some exclusive items.

The SOY store is now open. Stock is limited. 

If you ❤️ something, cop now or 😭 later.


Featured Brands


10 products

Octo Gambol

4 products

Unserious 不正經

3 products


25 products