END. Clothing's New London Flagship

UK-based retailer END. Clothing recently unveiled images of its new London storefront, making it the imprint’s third and largest space to date. Artistically in line with both its Glasgow and Newcastle outposts, the new location, too, utilizes a mix of marble, stainless steel, mirror and maple in which to fabricate innovative landscapes and imaginative product displays.

END. London
59 Broadwick Street
Soho, London
United Kingdom

Revered for carrying pieces from some of fashion’s most prevalent tastemakers, the expansive 8,500 sq ft store will house on-trend items spanning two floors, with a vast sneaker wall that wraps around the entire corner of a glazed façade. The main floor centers its focus around a grooming area, alongside a conceptual space dedicated to new product activations and promotional campaigns of the like. Be sure to flip through the gallery above for a closer look at END.’s new London-based chapter.

Full article: https://hypebeast.com/2018/10/end-london-flagship-launch-inside-look

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