IS HATER SNAPBACK THE ASIAN ANSWER TO NEW ERA!?

In 2012 IDC group in Hong Kong and Blinker brand in Taiwan decided to launch a small line of unique hats into the local Asian market.

Within 6 months the hats were featured in blogs worldwide and fashion/music celebrities quickly jumped in to support the underground startup and before they knew it, the small start up went global.

Hater Snapback was seen on Nicki Minaj and now setting worldwide new trends.

What do you think? NEW ERA or HATER?

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https://wearesoy.com/collections/hater

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