For the past five years, Adidas’ BOOST foam has been on top and we’ve been waiting to see what Nike’s response would be for just as long. We can’t begin to guess the timeframe that the Swoosh work on, but many would posture that no matter how good Nike’s new React foam may be, it’s too late. On the other hand, Nike have had years of R&D to perfect the formula that may topple the adidas tech — an eternity in the lifespan of a sneaker. So, aesthetics aside, what are the chances that Nike’s React Foam could mark the end of the BOOST era?
Launched in 2013, the boost material is featured in many Adidas silhouettes in some shape or form.
Resting on the foundation of its innovative cushioning material, adidas along with BASF, the world’s leading chemical company, designed an ambitious midsole system that would carry the Three Stripes brand back to sneaker supremacy. With science on its side, solid granular material known as TPU was blown up and reshaped into miniature energy capsules making up the silhouette’s unique styrofoam-esque midsole. Believed to yield the highest energy return to that of any runner currently on the market, the system underwent countless temperature-sensitive tests with the Innovation Team concluding that BOOST foam is up to three times more temperature-resistant than standard EVA material — delivering a more consistent run.
Of course with Kanye West utilising the distinctive cushioning tech in his insanely popular BOOST 350 and BOOST 750 models, shops, resellers and enthusiasts alike stopped at nothing in attempts to add both iterations to their respective collections.
Let's take a look at the silo that made the material famous, the Adidas Ultra Boost.
TEAM SOY thinks:
The ride is softer and more comfortable to walk around in all day. There's a lot more silos to choose from too. We like the look of the BOOST outsole but we do see more and more problems with BOOST material breakdown. Comment below if you have those problems too.
Nike React foam cushioning launched in June 2017 in basketball — a sport that requires players to shift direction and speed in seamless motion and to lift off at the blink of an eye. The foam met those needs by providing a sensation that is as soft and springy as it is squishy and stable — a balance not previously seen in any other Nike basketball shoe.
From there, they put Nike React technology through more than 2,000 hours of testing on the feet of basketball players, where it proved to be the most durable foam and to deliver greater energy return than any other Nike basketball shoe tested. Because the runners expressed that they craved similar sensations, it was a no-brainer to take Nike React technology to running shoes.
On top of all of this, Nike React technology is Nike’s longest-lasting foam, giving runners the energy to do more and go farther. “Nike React is more durable than any other foam we’ve tested in Nike running, meaning it will keep up with the needs of even the most dedicated distance runners,” says Kim.
Only featured in the Nike React silo so far, the material has been used sparingly. Is it a matter of fact before they follow Adidas' direction and put the material in more and more silos?
TEAM SOY thinks:
Compared to the Adidas Ultra Boost, the React's ride is firmer, more snug. We love the simple look of the outsole but there is no real unique look to add to the overall silo. Overall TEAM SOY still prefers the UB, just our opinion but which do you prefer?? Let us know in the comment section below!
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