This list is in no way official, just to give a shoutout to our Youtube heroes.
Who can ignore the super chemistry between big boy Jonny, Pretty Rico Tan and the main man Richie Le. Videos range from DIY jeans distressing, style tips, to hypebeast cop or drop, it’s 100% worth subscribing to.
Home to sneaker/trainer restoration and imaginative hybrid, RetoSnickers is a channel you don't want to miss for the diehard sneakerheads out there. Expect videos like "Sean Wootherspoon Vapormax Hybrid (Soleswap)" and "Full Restoration 1994 Chicago Ii (Trash Kicks)"
With a passion for making videos, The Hoxton Trend covers fashion, sneaker culture and much more. This channel started life with helping the community to spot fakes when shopping on platforms such as eBay and Facebook. Subscribe now to hear about the latest fashion drops, secret sample sales and all things trending.
The Unknown Vlogs
The Unknown Blasian documenting the youth culture and fashion scene. Subscribe for content like "How much is your outfit" and "Holy Grails", showcasing crazy hypebeasts and behaviour at new drops.
One of very best friends on YouTube, Kingemz makes videos about fashion and sneakers. Humble yet filled with Knowledge, Kingemz is THE man in London. A young channel like ourselves, but with awesome content for the younger fashion generation. Show some love by hitting that Subscribe button.
Thank you for checking out our list, we hope you like it. Comment below on who else we should feature. While you are here, why don't help our young SOY youtube channel by watching a few videos and hit that subscribe button!