The brand’s unique flavour has now set a new benchmark for trends in snapback design worldwide. In 2012 IDC group in Hong Kong and Blinker brand in Taiwan decided to launch a small line of unique hats into the local Asian market. Within 6 months the hats were featured in blogs worldwide and fashion/music celebrities quickly jumped in to support the underground startup and before they knew it, the small start up went global. Hater Snapback can now be seen worldwide setting new trends while still maintaining close ties to their boutique roots.