不正經製作『 不要害怕與眾不同 』不正經製作成立至今邁入第四個年頭除了秉持惡搞與詼諧的態度創作, 品牌始終保持有80%的產品注入了漢字元素

在這兩年美式潮流趨勢下有很多朋友問過我是否在設計上做出調整? 前陣子接受了穿搭社群 ModiShock 編輯的線上訪問時, 他們也問到了使用漢字元素的原因?

其實一方面是想呈現出市場區別, 而另一方面我自己認為來自台灣的品牌就必須擁有來自台灣的特色, 即便台灣人普遍認為外來文化的產物比較屌!?

但在這外時尚品牌壓迫台牌市場的現在,與其做著迎合流行的無趣單品,不如做一些能完整傳達自我信念的產品.

不正經 創造人 丁

The Unserious project is now in it's fourth year. Besides keeping the humours and witty approach, I have always maintained using Chinese Characters in 80% of my designs.

For the past two years, there is a American streetwear craze that has swept through Taiwan. Everyone asked if I will follow suit and make adjustments in my designs? In an interview with ModiShock App earlier, they have also asked me the reason behind using Chinese Characters instead of English.

On one hand, I think Taiwan brands must have their unique local influence, even if the Taiwanese people have this impression that imports are much better.

In the current Taiwan market where import brands are much more popular, what's the point of simply following suit and design something that is trendy for sales. I would rather design items that follows my vision of youth culture in Taiwan.

Unserious Founder Dean